![]() You will notice a number of options across the top of the dialog that allow many different parameters of the audit to be changed including the filtering of pages to only audit pages with a specified URL format (using a wildcard if required), the ability to slow down the requests to the website’s server – very useful if you do not want to overload a very large website with many queries at once, the ability to enter a password which will be used appropriately to access password protected websites, a sub domain search to extend the audit to all subdomains found for the site and very powerful tools relating to the permissions and execution of Java script. In almost all circumstances is safe, and advised to leave these default settings. By default only the top radio button to follow “Robots.Txt” will be enabled. You will then be presented with the “Specify Crawler Settings” dialog box. At this point you need to enter the URL of the site you wish to audit Using the menu in the top bar go to “File” then “New Project”. A pop up in the lower right-hand corner of the screen will tell you what is going on. This initially loading might take a few seconds if the application needs to download one of these updates. ![]() The application is updated about once a week to keep up to date with any changes to the way websites are viewed, weighting of indexing factors and new website types. Initially you’ll need to open Website Auditor. How to run it, what each important function means and ideas of how to present that as a proposition to potential clients or as a report of ongoing work to an existing client for either website design or digital marketing. The tool does the work while you can be getting on with other issues.īelow we give a detailed example of a workflow that can be used with Website Auditor. In practice creating dozens of reports a day to either send to prospective clients or to report on progress to existing web design or digital marketing clients is an almost hands-free operation. If you need to run 20 or more reports a day – that’s fine. The beauty of using a tool like Website Auditor is that for a one-off fee it can be used as often as required. This means that the value this report gives to your potential client is from yourself and positions your own competency at a very high level Branded with your own company logo and address. The enterprise level of the tool allows full white label report export. The video above shows how we use a simple tool called Website Auditor – part of SEO Powersuite to get as much information as possible on the website, this includes.Īt this point it is possible to export the reports the tools has created. We are going to assume that your services are required to act on an existing website or building a new website is part of your remit. While it is possible to offer digital marketing solutions that do not have a business website at their core, that is a more intricate topic for another time. If not to the conversation regarding building a website for them needs to be undertaken first. In most cases, your potential client will already have a website. Using readily available tools and a simple to maintain template, it is possible to create a valuable document detailing in real and understandable terms to any potential clients the benefits of signing up for your own digital marketing services. The following video and explanation show a method which is both repeatable and consistent. A core focus is always the ROI of any work we do for them One of the most successful techniques I’ve tried in my time with Gambit Nash is to present potential clients, both those that have approached us, and those we are looking to actively reach out to, a tailored document which shows both their current position, and potential areas where digital marketing would improve their profitability. This is where Website Auditor – part of SEO Powersuite can help While there are many potential ways to reach out to those that may need your services, in practice, when selling a high value proposition such as digital marketing, it’s important to establish the value of your service early. New Client Acquisition or Reporting to Existing ClientsĬlient acquisition is the first hurdle facing many digital marketing agencies. ![]()
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